Home Team always loses

"All this tells me that we purposefully manipulate the visibility of our connections with winners and losers in order to make ourselves look good to anyone who could view these connections.  By showcasing the positive associations and burying the negative ones, we are trying to get observers to think more highly of us and to like us more...one of the simplest and most pervasive is in the pronouns we use.  Have you noticed, how often after a home-team victory fans crowd into the range of a TV camera, thrust their index fingers high, and shout, "We're number one!"  Note that the call is not "They're number one" or even "our team is number one."  The pronoun is "we", designed to imply the closest possible identity with the team." Conversely, "They threw away our chance for a national championship."  This disassociates us with the loser. "...It will be when prestige (both public and private) is low that we will be intent upon the successes of associated others to help restore image."- Dr. Cialdini